About Simply Do | People, Process, Product

We're trusted by organisations from across the private, public and third sectors to deliver innovation results. We understand that change is difficult. So every product licence is delivered with full support by our digital change experts.

Meet your innovation team

Our purpose and passion is to engage and enable individuals, organisations and communities to make their ideas happen.

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Our values ("PLEASE")

Everything we do is driven by our core values.

Purpose

We are driven to do the right thing

Learning

We keep learning and innovating

Empathy

We think deeply about how people feel

Accountability

We step up and take responsibility

Simplicity

We make innovation simple and accessible

Excellence

We deliver the gold standard every time

Founders & Directors

Leading with innovation and technology

Lee Sharma

Chief Executive Officer

LinkedIn

As an expert in innovation and organisational change, Lee has driven the business from an idea on a kitchen table to a digital product being used by enterprise-level clients to manage innovation.

Prior to Simply Do Ideas, Lee led a range of European and Government change management programmes encompassing innovation, entrepreneurship and business improvement. He has also worked in academia delivering service innovation whilst achieving both a PGCE and Masters in Enterprise Education.

Dr Will Webberley

Chief Technology Officer

LinkedIn

With a strong background in computer science and software engineering, Will has built the award-winning Simply Do digital product from scratch including managing a team of in-house software engineers.

 Previous to Simply Do Ideas, Will worked at B2B SaaS fintech venture Chaser. He has also worked as a lecturer at Cardiff University (where he achieved a PhD) sharing academic best practice in computer science.

The Simply Do team

From product development to sales, our team work for you.

Joseph Murphy

Senior Business Manager

LinkedIn

Josh Barnett

Product Experience Manager

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John Barker

Head of Research and Development

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Rob Oyston

Senior Business Manager

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Xantia Salamanca Robins

Innovation Officer

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Niall Curtis

Software Engineer

LinkedIn

Paige Lowe

Software Engineer

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Board & Investors

Our experienced board and investors enable us to plan for the future.

Ashley Cooper, Catalyst Growth Partners

Chairman & Investor Director

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Paul Teather, Pragmatica

Investor Director

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David Blake, Development Bank

Investor

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Phil Buck, Sunnybarn Investments

Investor

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Phil Roberts, Catalyst Growth Partners

Investor

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Andrew Diplock, Business Angel

Investor

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Gruff Dodd, Business Angel

Investor

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Trusted by innovation leaders including
NHSNatWestIntellectual Property OfficeSouth Wales PoliceDevelopment BancCardiff University

Give your organisation an Innovation Health Check

Our free PDF guide will help you get a snapshot of the current innovation health of your organisation. Using our simple 4 Ps Innovation Framework, you will be able to identify areas for improvement.

Ready to make innovation simply work for your organisation?

Access new ideas. Solve strategic challenges. Stay ahead.